1.Luk, Sherriff, T. K., Sharma, Piyush, and Chen, Ivy. (2015). “Tourist Shoppers’ Evaluation of Retail Service: A Study of Cross-border vs. International”, Journal of Hospitality & Tourism Research, forthcoming.

2.Luk, Sherriff T. K. and Liu, Ben, S. C. (2013) ¨How Service Orientation Affects Frontline Service Employees’ Service Skills Performance and Customer Satisfaction,” Journal of  Services Marketing, No.3, forthcoming.

3.Luk, Sherriff T. K., Sharma, Piyush, and Chen, Ivy. (2013). “Shopping Motivation as Moderator of Retail Service Evaluation, Journal of Services Marketing, Vol27(3), forthcoming.

4.Sharma, Piyush, Chen, Ivy, and (Luk, Sherriff). (2012) “Age and Gender as Moderators in the Service Evaluation Process,” Journal of Services Marketing, Vol.26(2), pp102-114..

5.Sharma, Piyush, Chen, Ivy, and (Luk, Sherriff), (2012). “Exploring the Role of IND-COL as a Moderator in the Comprehensive Service Evaluation Model”, Journal of International Consumer Marketing, Vol.24(1-2), pp129-142.

6.Lloyd, Alison E., (Luk, Sherriff), and Yip, Leslie S.C., (2011) - An Examination of the Differences in Retail Service Evaluation between Domestic and Tourist Shoppers.  Tourism Management. Vol.32, pp520-533.

7.Lloyd, Alison and (Luk, T. K. Sherriff), (2011), “The Devil Wears Prada or Zara: A Revelation into Fashion Retail Service Evaluation of Luxury and Mass Brands,” Journal of Global Fashion Marketing, Vol.1(3), pp129-141.

8.Luk, Sherriff T. K, Albaum, Gerald, and Fullgrabe, Lorna, (2013). ¨Trust in Customer-Salesperson Relationship in China´s Retail Sector”, International Journal of Retail & Distribution Management, Vol.41(3):pp226-248.